My Role
Mock-ups
Collateral Design
Artworking

Agency
FRUKT

ABI were hosting a sales conference at Wembley stadium as part of their build up to the World Cup 2018 campaign. During the day there was brand presentations from Stella Artois, Budweiser, Corona and Bud Light. Once the presentations were complete guests will be invited to the Three Lions Bar for the evening entertainment, this was transformed into a ‘party like it’s 1966’ pub activation. In addition to this a water tank was wrapped in the Budweiser’s World Cup campaign branding, as well as the message “Bless this Beer” written on the side, the ambition behind this being to get guests excited about the upcoming event.