My Role
Brand Identity
Collateral Design

Agency
FRUKT

FRUKT have been working with Tia Maria for the past three years, to give the spirit a credible place in music and firmly in the hearts and minds of our target female audience through memorable and valuable experiences with friends. We created the concept of “Cool Beans”, a vibrant, quirky milk float, designed to bring Tia to a mass audience through sampling and activation at a number of UK festivals.

The campaign was a runaway success leading to a desire to develop further for 2016.